“The NBI Loyalty Program helps your money go further and provides another way for us to say Thank You for being an NBI customer.”
– Dr. John Neustadt, Founder and President
How It Works


Earn points when you:
- Purchase NBI products (5 points for every dollar you spend)
- Refer a friend (1000 points)
- Create an NBI retail account (500 points). If you previously set up an NBI account, we’ve already given you 500 rewards points.
- Share on social (500 points)
- Have a birthday (500 points)
Then redeem points for discounts on NBI products. Here are some examples:
Points | Discount |
100 | $1 |
500 | $5 |
1000 | $10 |
2000 | $20 |
Level up and save even more
When your lifetime purchases (starting from January 1, 2022) with NBI add up to $1500 or more, you’ll automatically become an Excel rewards member and unlock even more savings and benefits. As an Excel rewards member, you’ll automatically receive 5% off NBI products. That’s in addition to any quantity discounts you might already get, so the savings can really add up.
Get Started

STEP 1
Create Account

STEP 2
Earn Rewards

STEP 3
Unlock Rewards

STEP 1
Create Account

STEP 2
Earn Rewards

STEP 3
Unlock Rewards

Step 1

Step 2

Step 3
What You Get
The more you earn, the more rewards you unlock!


Earning Rewards Is Easy

Create Account
Create an account & earn 500 points.

Share on Social
On social media? Share easily for 500 points!

Buy NBI Products


Refer a Friend
Refer a friend and receive 1000 points.

Birthday Rewards

Discount on Purchases*
Eligible for 5% discount for all Excel members.
Frequently Asked Questions
What is the NBI Loyalty Program?
Who can join the NBI Loyalty Program?
Is there an enrollment fee?
How can I join?
How can I earn points?
Earning points is easy. Just for signing up, we give points and everytime you purchase NBI products, you earn more. You can also earn points when you refer a friend and for simply having a birthday.
For every $1 you spend on NBI products, you earn 5 rewards points that you can redeem toward future purchases.
The more you spend, the more you save. When your lifetime purchases with NBI add up to $1500 or more, you’ll automatically become a VIP Excel member and unlock even more benefits. For example, VIP Excel members automatically receive 5% off their NBI dietary supplement purchases. That’s in addition to any quantity discounts you might already get, so the savings can really add up.
How can I spend points?
Do my points expire?
How long does it take for my earned points to appear in my account?
When you create a Loyalty Program account or add your birthday to your account, points are added right away.
When you refer a friend, rewards are added to your account after the friend’s first order ships from our warehouse.
How do I refer a friend?
You can refer friends and get 1000 reward points while giving them $5 off their first order.
To get started, the first thing you need to do is get your unique referral URL. You do that by logging into your account and then opening the Rewards Widget in the bottom right corner of the NBI store page. You can then email your unique Referral URL to your friends and family or share it on social media.
Anyone who hasn’t previously purchased from NBI and uses your link to place an order counts as a referral.* They’ll get $5 off their first order and you’ll receive 1500 points when their first order ships.
*If your referrals are using private browsing or blocking cookies on their web browser, your Referral URL or invitation links may not be effective at linking their activity to your Rewards.